A DAY AT THE RACES

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DESIGN & ILLUSTRATION

Nick Lewis Design collaborated with Sandpit to create this exciting interactive project as part of the Horse Racing gallery at the Australian Sports Museum. The exhibit creates a unique connection with its audience by asking the museum goers to colour in a template of a horse in their own style, scanning it, selecting a humorous name and then pressing a button to send it to the digital mounting yard, projected on a large screen. When the mounting yard is full, the horses make their way to the starting line and the race begins! Race track illustrations, the horse-shaped templates, the finishing screen and animation of the Fascinator Cam were all part of the Nick Lewis Design remit.

Client—Australian Sports Museum
Project Lead—Sandpit
Photos—Nick Lewis