FOOD HALL AT SOUTH MELBOURNE MARKET

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WAYFINDING

When the South Melbourne Market Food Hall was getting ready to launch its newly renovated space in 2016, Nick Lewis Design was asked on-board to craft a brand for the hugely popular food hall. The creation of the food hall brand was timed to coincide with the launch of the space. Taking inspiration from the range and variety of food and drink on offer, a fun and informative logo was combined with an alternating and playful kaleidoscope of food and drink imagery. The result not only reflects the vast array of produce available but also provides eye-catching and valuable navigational cues.

Client—South Melbourne Market
Production—Signwave
Select Photos—Kristyna Hess