[Project]
Making the Metro Tunnel: Reflections by Contemporary Australian Artists
Melbourne’s long-running, multi-billion-dollar Metro Tunnel construction project is scheduled for completion by 2025. To celebrate, commemorate and capture the scale and significance of this city-shaping project, the Victorian Government’s Metro Tunnel Creative Program, in partnership with the Royal Botanic Gardens Victoria, has commissioned an exhibition of artworks created in response to the tunnel construction project.
NLD was engaged to work with clients, Cross Yarra Partnerships and curatorial by Global Arts Projects, as a complete one-stop design shop to deliver and manage the exhibition. Responsible for the brand identity, exhibition design, catalogue design, signage, project management and design rollout out (print, digital, social media), NLD developed the brand identity by playing off the shape and structure of a tunnel and the distinctive tunnel boring machines used to build the new Metro lines. All signage and exhibition furniture referenced and reinforced this visual relationship. Bespoke light fixtures, sourced from Italy for the exhibition, created a vibrant sense of movement and visual connection to the tunnel project.
[Client]
Cross Yarra Partnerships
[Scope]
Book Design
[Team]
Curatorial—Global Arts Projects
Print—Bambra
Photography—Foliolio
NLD was engaged to work with clients, Cross Yarra Partnerships and curatorial by Global Arts Projects, as a complete one-stop design shop to deliver and manage the exhibition. Responsible for the brand identity, exhibition design, catalogue design, signage, project management and design rollout out (print, digital, social media), NLD developed the brand identity by playing off the shape and structure of a tunnel and the distinctive tunnel boring machines used to build the new Metro lines. All signage and exhibition furniture referenced and reinforced this visual relationship. Bespoke light fixtures, sourced from Italy for the exhibition, created a vibrant sense of movement and visual connection to the tunnel project.
[Client]
Cross Yarra Partnerships
[Scope]
Book Design
[Team]
Curatorial—Global Arts Projects
Print—Bambra
Photography—Foliolio