[Project]

Sour Times and Summersalt Festival

Nick Lewis Design and interactive whiz kids, Sandpit, joined forces on the Sour Times project to take audiences at Summersalt Festival on a wild journey through Melbourne’s Southbank district. The Sour Times design and illustrations invited users to interact via an app, complete with location aware iBeacon technology, hidden in paste ups around Southbank. Users embarked on a warped ‘choose your own misadventure’ by retracing the steps of one of three different characters on a night they’d rather forget. Festival goers navigated through the journey via actual phone call prompts and text messages from the characters and were rewarded along the way with animations and additional physical paste ups.

[Client]
Summersalt Festival

[Scope]
Design
Illustration
Environmental Graphics

[Credits]
Project lead—Sandpit