Working on a comprehensive Wayfinding System for Melbourne’s bustling, iconic South Melbourne Market, provided the framework for an exciting creative challenge for Nick Lewis Design. The system required intuitive and cost-effective design solutions, so the project was devised using prefabricated and commercially available off-the-shelf street signage components. The components were resprayed and customised with typography and colour that reflected the zoning of the market. These initial ideas were then successfully rolled out site wide through wayfinding, floor stencils, hanging and entrance signage. Project based on conceptions by Andrew Ashton of Aa Design. 

Select Photos—Kristyna Hess

© Nick Lewis Design 2023